What method is emphasized in the Constant Comparative Method of Grounded Theory?

The Constant Comparative Method in Grounded Theory emphasizes concurrent data collection and analysis. This approach allows researchers to continuously compare new data with existing data and emerging categories, facilitating the development of theories that are grounded in the data itself. By collecting and analyzing data simultaneously, researchers can adjust their data collection strategies based on what they discover, allowing for a more iterative and responsive research process. This dynamic interaction between data collection and analysis is central to the Grounded Theory methodology, ensuring that theoretical insights are closely tied to the phenomena under study.

The method is particularly effective in exploring complex social processes where understanding often evolves as new data is integrated. It encourages flexibility and responsiveness, allowing researchers to refine their focus and explore emerging themes deeply.